Rose Tinted Financial Services C.I.C

Challenge

Financial insecurity, particularly among individuals who have faced hardship, debt, or systemic barriers, can have a huge impact on an individual’s life, mental health, and relationships. Many people struggle with managing their finances due to a lack of accessible financial education, low income, or past experiences that have left them in a difficult situation. 

Traditional financial services often overlook or exclude those who need the most support, making it harder for them to break free from cycles of debt and instability. Rose Tinted aims to bridge this gap by providing a range of services, from financial planning and group support to educational courses and one-to-one budgeting. They aim to improve people’s financial situation together and start building wealth. They are also aware of the additional financial barriers women face, highlighted by the gender pay gap. To tackle this, they also do targeted intervention. 

At the time of investment, they were just turning 3 years old and had recently applied for their biggest grant to date £40K, but it was coming in instalments. Through that grant, they were able to secure a contract with the council, however, payments were scheduled for a later date. As they worked to expand their services and impact, investment was needed to sustain both existing and new services.

Solution

They work in the community to deliver support to individuals, referred by NHS social prescribing service or self-referrals; and organisations who want to improve their financial literacy. 

They offer medium-to-long-term support, typically lasting around six months, because from lived experience they know transforming financial habits takes time. Their approach is highly personal, each client is paired with a dedicated financial support worker, ensuring they receive consistent guidance and avoiding having to repeat their story multiple times. At Rose Tinted Financial Services, the focus goes beyond just financial planning; they take the time to truly listen and understand how individuals feel about their financial situation while also helping them take practical steps toward a more positive financial future.

Revenue

Rose Tinted Financial Services generate revenue by selling goods and services to not for profit businesses and public sector bodies – including financial workshops. They also provide programmes and workbooks for individuals alongside other sources of income including grants. 

Impact

The investment enabled them to bring their project to life by covering not only essential costs such as staff salaries and room hire but also helped them secure additional finance via grants and contracts.

This financial support ensured the project's sustainability and also had a great impact on the individuals they help. With dedicated staff in place and accessible spaces to deliver their services, they were able to provide consistent, high-quality support to those in need. 
This stability meant individuals could rely on ongoing guidance, access vital resources, and build the confidence and skills necessary to take control of their financial future.